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Tim Mello’s preview of the National Geographic GeoTourism Mapguide for the Arizona-Sonora Region

Tim Mello‘s back with a preview of a new project that focuses on the Arizona-Sonora region – a

National Geographic GeoTourism Mapguide for the Arizona-Sonora Region examines a new MapGuide produced by National Geographic.

Created by the National Geographic Society and targeted towards ‘upscale geotourists’, the guide aims to “foster regional pride, encourage conservation, generate revenue and promote community wellbeing in sustainable development of geotourism assets … unique to the region”.

Tim points out that this is also the first ‘transnational’ strategy to join USA, Mexico and Tribal Nations for sustainable development. Because the map’s points of interest were nominated by the local community, the guide highlights local Sonoran heritage and benefits residents economically by using the local workforce, services, products and supplies.